A colleague alerted a group of us at work to the launch of BookSwim. Similar to NetFlix, you create an account, add books to your delivery queue, and return them via free shipping when you’re done! The service isn’t quite ready for prime-time, but there’s a general description of the service, a brochure for those wishing to become an investor (don’t lose your chance to get in on the ground floor), and a sign-up area for future notifications as to the availability of service, etc. Interestingly they “love” libraries, and have “no intention” of trying to replace them and offer librarians a way to contact them to further discuss their services. I’ll be curious to see if such a service can survive in today’s saturated book marketplace. Keep in mind that this service will be going up against virtually free book sharing services including Web 2.0 startup BookMooch.com and PaperBackSwap.com.
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